WHAT SPYGLASS BUILDSWebsites are the front door.
Websites are the front door.
The systems behind them do the work.
One studio covers the public site and the software behind it, so the experience and the operation are designed together — not bolted together afterward.
Websites
Public experiences that make the first visit count.
Website RedesignsClarity, conversion and performance on what already exists.
E-commerceEditorial storefronts with a checkout that closes.
Custom SoftwareOperational tools built around how you actually work.
CRM SystemsEvery inquiry tracked from first contact to signed work.
ApplicationsMobile, web and desktop products your team uses daily.
AutomationThe handoffs between systems happen on their own.
COMMON PROBLEMS · EXPLAINED IN PLAIN LANGUAGEYour website may be working —
Your website may be working —
and still costing you customers.
Most problems are not broken pages. They are missed opportunities that add up quietly, week after week. Pick one that sounds familiar.
Slow first impression
If a page takes too long — or looks unfinished the moment it appears — visitors leave before they learn what the business offers. The first paint is a judgement call.
What Spyglass would improveSpyglass would rebuild the first screen around speed and the order content appears, so the message and the next step arrive before attention drifts.
The outcome to expectA visitor sees a finished, confident first impression almost immediately and stays long enough to understand the offer.
Explore Website Redesign QUICK CHECKWould this hurt
Would this hurt
your website?
A few of the quiet mistakes that make a good business look less capable than it is.
…
Get a quote
PROJECT ADVISORNot sure what you need?
Not sure what you need?
Answer a few short questions.
A quick, guided way to turn a vague idea into a clear starting point — before you talk to anyone.
What are you trying to improve?
BUSINESS AI · WORKSPACE DEMONSTRATIONAn assistant that works
An assistant that works
inside the business system.
Not a chat window floating in space — an assistant that sees the customer record and the workflow, and turns a conversation into a structured next action.
I need a new website, but I also keep losing inquiries.
Interactive demonstration — responses in this showcase are predefined.
One studio. Every surface.
A business should feel
like one product.
01 / Opportunity DeskINTERACTIVE · FICTIONAL DEMO DATA
SALES / OPPORTUNITIES
Fictional demo dataOpportunity desk
Company / ProjectContactStageValueProb.ActivityNext action
Opportunity Desk
Every opportunity, visible.
Project Schedule
The day, arranged clearly.
Website Experience
A responsive public experience.
Mobile App
The operation in your pocket.
Desktop App
Deep work without the clutter.
Automation
The handoffs happen themselves.
Dashboard
The signal, without the noise.
Customer Portal
Clients always know what’s next.
Inventory
Stock that explains itself.
Reporting
Decisions backed by live data.
BUILT AROUND YOUR OPERATIONSee the whole business.
See the whole business.
Change the view.
One connected workspace can replace the spreadsheet, the status meeting and the tool that never quite fit.
SPYGLASS / OPERATIONS · FICTIONAL DEMO
EM
Opportunities,
moving clearly.
NoNorthshore DentalOperations system$24.0k
DuDurham WoodworksWebsite + CRM$18.6k
AtAtelier FormOperations system$24.0k
OaOak & Co.Website + CRM$18.6k
GrGrey County BuildOperations system$24.0k
FiField HouseWebsite + CRM$18.6k
Three different businesses.
Three different products.
HOW SPYGLASS WORKSA clear process,
A clear process,
no black boxes.
You should always know where a project is and what happens next. The method is simple because it has to survive real deadlines.
- 01
Discover
We understand the business, the customers and the problem before anything is designed. You get a clear picture of what we found and why it matters.
- 02
Concept
We plan the experience or system — the structure, the key screens and the workflow. You see the direction before the build starts.
- 03
Build
Design and engineering happen together, in small, reviewable steps. You see working progress, not a black box.
- 04
Verify
Every page and workflow is tested on real browsers and devices, keyboard included. What is interactive must actually work.
- 05
Launch
The site or system goes live carefully, with the data and content in the right place. No drama, no surprises.
- 06
Improve
After launch we can keep refining, because a business does not stand still — and neither should its tools.
START SMALL · SCALE LATERYou do not need to build
You do not need to build
everything at once.
A website is a sensible first step. The systems can follow as the business grows — each one building on the last instead of replacing it.
STARTWebsiteThe front door.
ADDLead captureEvery inquiry, tracked.
THENCRMStatus and follow-up.
THENAutomationThe handoffs run themselves.
THENCustomer portalClients self-serve.
REASONABLE, SCOPE-BASED PRICINGPremium work, without
Premium work, without
the premium-agency intimidation.
Pricing should match the work — not the size of the logo on the invoice. These ranges are guidance, not a contract: every project is quoted against its actual scope.
Essential business website
A polished, fast, mobile-ready site with a clear message and lead capture. The right starting point for most small businesses.
Growth / custom business website
More pages, custom interactions and a stronger conversion path — built around the business rather than a template.
Advanced website / ecommerce / integrated
Editorial storefronts, checkout, integrations and the systems that connect the website to the operation.
Larger custom software, CRM and application projects are quoted around the actual scope — not forced into website ranges.
Every project depends on
- Scope and number of pages
- Custom interactions and design
- E-commerce and checkout
- Integrations with existing systems
- Automation and CRM
- Applications and custom backend
- Content and photography requirements
QUESTIONS CLIENTS USUALLY ASKBefore you ask,
Before you ask,
here is the short answer.
The questions we hear most often, answered the way we would answer them on a call.
Most business websites land in the CAD $1,000–$4,000 range depending on scope. Ecommerce, integrations and custom systems go higher. You will always get a written proposal before any work begins — never a surprise invoice.
A focused business website is typically weeks, not months. Larger systems take longer and are delivered in reviewable stages, so you see progress the whole way.
Yes. A redesign often keeps the content and structure that already work and fixes what is not — message, layout, speed and mobile. It is usually faster and less expensive than starting over.
Yes. We can improve a live site without throwing away the parts that are already working, and without taking the current site down while we work.
Yes — the website and the CRM are often built together, because inquiries should flow straight into a system instead of an inbox.
Usually, yes. Common connections include email, booking, payment, inventory and accounting tools. We will confirm what is practical for your specific tools during the concept.
Yes. Applications are part of the same studio: mobile, web and desktop products designed around the daily work they support.
Yes. Automation is often the fastest return: copying data, chasing follow-ups, routing requests and generating reports can run on their own, with people stepping in only for judgement.
Yes. You own your website, content and code. We hand over everything you need to run it — you are never held hostage to us.
The site is yours and live. We can keep maintaining and improving it if you want; otherwise we hand over cleanly with clear documentation.
Yes. Most clients continue in small steps — a new section, a new integration, a better workflow — and we are happy to keep building.
That is normal, and it is exactly what the free concept is for. We look at the business, find the clearest starting point and propose it before you commit to anything.
Yes — the free concept includes planning, a clear direction and an estimate. There is no obligation and no charge for that first step.
Yes. The demonstrations exist to show the kind of quality and interactivity you can expect. We build to your business, not to a template.
Yes, and they are strongest together: a store that captures the order, a CRM that tracks the customer, and automation that handles the follow-up.
No. We work with small and mid-sized Canadian businesses. The pricing is scoped, so a focused project stays reasonable.
Yes — start with a website, add lead capture, then a CRM, then automation. Each step builds on the last instead of replacing it.
Yes. Every site is built and tested for phones and tablets first, because that is where most visitors are.
Just the basics to start: what you do, what is not working today, and what a better outcome looks like. We can find the rest together.
Yes. Speed, clarity and modern presentation are the most common fixes, and they usually do not require starting from zero.
A PRODUCT PARTNER FOR THE WHOLE SYSTEMWhat should
What should
work better?
Bring the website, the workflow, or the product idea. We’ll find the clearest place to begin.
Request a Free Concept